What Mori Taheripour Reinforced About Negotiation - And Why It Matters for My Clients.

The most important part of negotiation happens before the negotiation even starts.

Mori emphasized that the true power of negotiation lies not in the moment when numbers hit the table, but in the conversations you have long before that. It’s the time you take to truly understand your client — their goals, challenges, vision, and what’s keeping them up at night.

It’s authenticity.
It’s connection.
It’s investing in the human side of the relationship.

And that resonated so deeply because that’s what I already do. It’s why Prime Time works. It’s what sets me apart as a smaller agency… when you work with me, you get one-on-one attention, real conversations, and a genuine interest in your business before I ever recommend a single strategy.

Negotiation isn’t the starting line. The relationship is.

Every decision I make is intentional and backed by data.

Mori also reinforced the importance of showing clients the why behind your strategy. And it reminded me how every creative and media decision I make is rooted in purpose.

I don’t pick a color at random it’s chosen because of emotional cues, brand psychology, and research on how people respond visually.
I don’t place a TV spot on a channel just because it’s available, I place it where your audience is actually watching, backed by ratings data and analytics. Billboard placements? They’re strategically selected based on traffic patterns, impressions, and behavior — not guesswork.

Nothing I do is accidental.
Every detail serves a purpose.
Every choice is backed by strategy and supported by statistics.

And moving forward, I’m doubling down on sharing more of that data with my clients — not to justify decisions, but to empower understanding.

My takeaway?

This session didn’t change anything for me — it solidified it.It reminded me that Prime Time’s strength lies in connection and clarity.

Connection to the person.
Clarity in the plan.

Combine authenticity with intention, and that’s where true partnership, and true results happen.

Ready to Build Your 2026 Strategy?

As we look toward 2026, now is the perfect time to build a marketing strategy rooted in clarity, intention, and genuine partnership.

If you want a strategy that’s thoughtfully crafted, fully supported by data, and centered around what makes your business unique, let’s talk.

Let’s create your 2026 strategy together — with purpose, confidence, and Prime Time precision.