5 Marketing Mistakes Small Businesses Make (and How to Fix Them)

Small businesses often juggle a lot — and marketing can easily fall into the ‘we’ll figure it out later’ category. But mistakes in marketing can cost you time, money, and missed opportunities. Here are five common missteps we see:

1. Lack of Clear Goals – Without defined marketing goals, it's hard to measure success. Solution: Start with SMART goals.
2. Inconsistent Branding – Changing colors, logos, or tone confuses customers. Solution: Stick to brand guidelines.
3. Neglecting Digital Presence – No social media strategy or outdated websites signal a lack of credibility. Solution: Keep platforms updated and active.
4. Targeting Too Broadly – Trying to reach everyone often means reaching no one. Solution: Define your ideal customer.
5. Ignoring Metrics – If you’re not tracking performance, you’re guessing. Solution: Use tools like Google Analytics and ad reporting.

Small tweaks in your approach can lead to major improvements in results.